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TRANSFORM YOUR MINDSET, LIFE & BUSINESS WITH
TREAT YOURSELF
LIFE COACHING
"The secret of change is to focus all of your energy not on fighting the old, but on building the new." -Socrates
ABOUT TREAT YOURSELF LIFE COACHING
Where Purpose-Driven Professionals Reclaim Their Clarity, Confidence & Control
Founded by Certified Life and Business Coach Erica Turner in 2022,
Treat Yourself Life Coaching works with high-achieving, burnt-out professionals who feel lost in the hustle, stuck between who they are and who they want to be.
If you’re tired of spinning your wheels, second-guessing every decision, or feeling like you’ve outgrown the life you’re living…
It’s time to pause, reset your mindset, and start building the next chapter with intention.
We believe you’re not lost—you’re layered.
Beneath the exhaustion and overgiving is a bold, brilliant version of you ready to rise.
That’s where we come in.
Our mission is simple:
To empower you to step into your main character energy and build the next chapter of your life with a clear plan, deep self-trust, and unapologetic confidence.
Through our foundational coaching program, Me Time Mastery, we guide clients through mindset breakthroughs, practical routines, and business clarity, enabling them to reset, realign, and move forward with purpose.
Whether you're reinventing your life, recovering from burnout, or dreaming of a business that reflects your values, you're in the right place.
This isn’t just life coaching.
This is your comeback story with a coach who believes in your next chapter as much as you do.
Ready to begin? Explore Me Time Mastery or Meet Your Coach
'You’re the investment that transforms everything.'
ABOUT OUR SIGNATURE EXPERIENCE
ACCESSIBLE COACHING, DESIGNED FOR REAL LIFE
Let’s Redesign the Way You Lead Your Life.
We’re based in New York City, but you can join us from anywhere.
Whether you're curled up on your couch, between back-to-back meetings, or calling in from across time zones, our virtual coaching sessions are designed to meet you where you are, literally and emotionally.
We offer flexible time slots to fit your schedule, and every session—whether it's a workshop or a 1-on-1—is crafted to feel supportive, energizing, and impactful.
Because we know your time, energy, and financial investment matter, we ask all prospective clients to fill out a brief application. This helps ensure we’re the right fit for one another, because your success is our success, and we want you to get real results that last long after the program ends.
Me Time Mastery is more than just a coaching program. It’s an immersive experience designed to help you:
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Build sustainable, healthy habits
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Shift your mindset with proven tools and techniques
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Break through self-doubt and limiting beliefs
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Reclaim your time, energy, and sense of self
We use positive reinforcement, transformative coaching practices, and clear, strategic action steps to empower you toward the life—and business—that aligns with your values.
Because we believe self-care and self-growth aren’t luxuries.
They’re the foundation of everything you’re here to do.
COACHING THAT MEETS YOU- WHEREVER YOU ARE.
Apply to Me Time Mastery
Not everyone is ready for this kind of transformation. But if you're here, you already know, something has to change.
That takes discernment. And it starts with this first, powerful decision:
To choose you.
This is your invitation to rise into the version of you who leads with intention, not survival.
Click below to explore the next step in your growth journey.
A GUIDE WHO LEADS FROM THEORETICAL & LIVED EXPERIENCE
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Meet Erica Turner
Mindset+ Business Coach | Founder of Treat Yourself Life Coaching |
Creator of Me Time Mastery
I help ambitious professionals reclaim their energy, confidence, and purpose by combining mindset coaching with holistic, real-life strategies rooted in mental, physical, and financial wellbeing.
Quarter-Life Crisis & Wake-Up Call
I didn’t start out knowing I wanted to become a coach.
I graduated with a degree in Public Relations and Advertising, minoring in Sociology and Studio Art.
Like many people fresh out of college, I expected to find a job aligned with my field. That didn’t happen. Instead, I stayed in early childhood education—a job I was good at and enjoyed, but deep down, I knew it wasn’t my calling. Still, I stuck with it, unsure of what else to pursue.
Even after graduating, I kept learning, taking online classes in everything from marketing to psychology.
Chasing a spark.
But it took a full-blown quarter-life crisis for everything to shift.
After the end of an unhealthy relationship, I found myself spiraling. I tried to fix everything at once, which is called the "kitchen sink approach."
I quit my job. My confidence shattered. My relationships frayed. I started drinking too much. Depression swallowed me. I spent days on the couch, dreading each morning, completely overwhelmed, and checked out.
Finding My Why
Eventually, I got a job in real estate, hoping it would help me get back on track financially. But the real breakthrough came at a real estate expo in New Jersey, pre-pandemic, when I saw Tony Robbins speak live. That moment flipped a switch. I realized no amount of hustle would help until I started healing my mindset and mental health.
A friend gave me Money: Master the Game, and it opened a new door: entrepreneurship.
I started bootstrapping a real estate startup, trying to build something from scratch while still trying to hold myself together. When money ran out and I had to move back in with my mom, I hit another low.
My 'Eat, Pray, Love' Era
But I didn’t give up. I leaned harder into self-development. I focused on healing my inner child, rewriting limiting beliefs, and slowly rebuilding my confidence. I volunteered in my local community, and I tried to reconnect with something deeper. But as things at home got harder, I took a leap of faith and moved across the country.
That West Coast chapter was my Eat, Pray, Love moment.
I met incredible people, found pieces of myself I didn’t know were missing, and realized something huge: if I was going to pour time, energy, and heart into anything, it had to be my own dream.
The Heart of It All: Me Time Mastery
I created Treat Yourself Life Coaching and the Me Time Mastery program because I’ve lived the journey.
I know what it’s like to feel like life is happening to you.
And I know the power of pressing pause, getting real with yourself, and choosing to rise.
Now, our methodology helps other professionals and entrepreneurs who feel stuck, burnt out, or unsure of what’s next to reset their mindset, reconnect with their purpose, and create a life and business that finally feels like their own.
I believe personal growth isn’t optional; it’s the foundation of everything.
I believe self-care and self-responsibility are the highest forms of power.
And I believe that when you invest in your inner world, your outer world will rise to meet it.
If you’re ready to do the work, I’m here to help you make it count.
“Your life does not get better by chance, it gets better by change.” — Jim Rohn
